What do you collect about me, and what are you not responsible for?
No cookies, no account, no form. And a short list of things this site cannot do for you.
Last checked on 1 September 2026
Nothing that identifies you. This site sets no cookies, has no login, no newsletter and no contact form. It measures how many people opened which page, using a cookieless analytics tool that stores an aggregate count and no profile. That is why you were not asked to accept anything when you arrived.
What is measured, exactly?
Page address, referrer, rough country, browser and screen size, all aggregated. No cookie is written to your device and no identifier is stored that would let this site or anyone else recognise you on a later visit or on another website. There is no advertising pixel, no session recording, no heatmap and no embedded video or map, because each of those would set or read something on your device and would then require a consent dialogue.
If that ever changes, a consent banner appears before anything is set. A site with trackers and no banner is a breach; a site with a banner and no trackers is theatre. Right now there are neither.
Do you share anything with insurers?
No. There are no advertising links on this site at the moment, so no click is passed to any insurer and no company knows you were here. When advertising links are added, that changes in an obvious way and will be disclosed above the first such link on any page carrying one, and named on the about page. Even then no personal detail is passed, because a link is all there is: this site collects nothing to pass on.
What are the links to insurers' documents?
Direct links to policy documents published by the insurers themselves, given so you can check a figure against its source. They open on the insurer's own site, which has its own privacy terms that this site does not control and has not reviewed.
What is this site not responsible for?
Deciding for you. The register states what documents say and adds arithmetic on top; it does not recommend a policy, does not know your animal, and cannot tell you what will happen at a claim. It gives no veterinary advice, no insurance advice and no legal advice.
Nor can it promise the documents are current at the moment you read them. Insurers reissue policies, sometimes without announcement. Every row carries the form code and the date it was read, and the page shows the oldest of those dates rather than the newest, so you can see how old the reading is. Where a figure matters to a decision you are about to make, open the linked document and check the section for yourself. If it has changed, tell us and it gets corrected.
Copyright
The compiled tables, the counting rule and the written pages belong to Friendly Faces. Quotes from policy documents and from published studies belong to their authors and are quoted, with the source, for the purpose of comparison. If you are a rights holder and think something here goes further than that, write to us and it will be shortened or removed.